© Tous droits réservés Amicale du Tracteur Renault 1993-2019
1965 - 1975
taken from the CD-Rom "Amicale du Tracteur Renault" (1999 - Jacques
and extracts from the "Encyclopédie du Tracteur Renault"
Three volumes (1919-1970) - (1971-2000) - (2000-2005) Editions ETAI
(Reproduced on this site with permission of ETAI)
| In 1966 the
Tracto-Control was Renault’s star attraction at SIMA ; indeed,
whereas the majority of competitors were providing a depth control device
through the 3rd point connecting rod ; Renault fitted it to the pull
rods, which improved performance.
new range was brought out in 1967, replacing the Master ; then
swiftly in the same fashion the 35 to 46hp tractors replaced the doughty
1968, it was the turn of a genuine range of vinyard and orchard
In 1967 the factory at Le Mans set about bringing together the production workshops, which at that point were as scattered on the car production side, as for tractor production.
A new layout was researched and put in place in 1969 enabling self-management of
the tractor manufacturing process. At
that time, the tractor works employed 1,400 workers and 400 staff out of a
10,000-strong workforce at the factory at Le Mans.
on the model type, manufacturing operations accounted for 35 to 40% of the final
value of each tractor.
However, the tractor works continued to utilise the services of the car plant, particularly in respect of :
- personnel management
- certain special production processes
- information technology
It was also in 1969 that the network was reorganised, effectively separating the mechanised farming operations in the branches . Subsequently, the Renault Motoculture Centres (CRM) were established.
To stand up
to the competition, which is often long established, Renault put an emphasis on
the partnership approach with machinery manufacturers.
there was a battle to be won, the race for horsepower had begun and Renault did
not have a market presence in the over 70 hp sector.
| In 1969,
Renault launched the Renault 94 and 96 with 77 and 88hp, there again ;
as with the 385 model, the battle was hard-fought, Renault had to behave
like a winner and the competition was not gentle.
That same year, a contract was signed with Allis Chalmers for the supply by Renault of tractors based on the Renault 56 and sold in the United States under the Allis Chalmers brand. Precisely 6,193 tractors were sold between 1969 and 1973, with 2,395 of these sold in 1969.
In 1970 Denis Berget was named as Director of Agricultural Equipment Division.
" We are entering a critical period ; the production arm is operating at full tilt (200 tractors per day in 3 x 8) and a new upmarket range has just been brought to market.
It is a matter of
strengthening our position in the low and mid-range markets and above all
ensuring a successful launch of the upmarket range.
Significant improvements had been made to Tracto-Control (notably a reduction in
the speed of descent), the widespread use of hydrostatic steering and, as
always, the increase in power with a Renault 98 equipped with 100hp and even a
To improve the site renovation, Renault established Regional Used Vehicle Centres (CRO); which helped with the delicate matter of uplift when selling equipment.
As the 4 x 4 had a
growing number of supporters ; and as Renault did not make front axles, it
was necessary to source these from appropriate manufacturers; and so axles
supplied by ZF, Zetor and Hurth were installed.
In these circumstances, Renault and the Italian company Carraro concluded a
contract in 1972 for the supply of front axles, amongst other things.
the preceding years had done little to change mindsets; and, in a Press
Conference held on 8 February 1973, Denis Berget announced :
some testing times, experienced by DMA as well as by its competitors, our
objectives are clear and can be summarised as follows :
- Not sales volume at any price, but an adequate commercial volume.
- Improve the range, ensure its development and perfect the customer service provision. »
Following on from
the low and mid-ranges, the turn of the upmarket range came in 1974 with models
of 75 to 140hp ; but the 140hp that was introduced did not progress beyond
the prototype stage.
Further changes in that year :
- The DMA Head Office moved from Pont de Sèvres to Vélizy.
- The After-Sales Service was set up at Le Mans.
- The Training Centre at Sonchamp was transferred to Evreux.
by LCI Bretagne
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